Web design was my initial step into the digital marketing industry. I loved the designs I was putting together while working at print shops through undergrad and grad school, but to think about applying those same concepts in a digital space was intriguing. During my graduate studies pursuing the M.A. degree in New Media at DePaul University in Chicago, I was able to enroll in classes around web design and UX. From there, I was able to take what I learned even further through side projects and on the job. Whether building a site using a CMS, or from the ground up, I love the designing in the digital space. My time at DePaul also introduced me to UX and A/B testing, which was a perfect fit. being able to make design decisions and back those decisions up with raw user data is critical for any industry. While both Paid and SEO can bring people to the door, Web design, UX, and CRO is going to get them to convert.

Tools & Skills