Paid Search has always intrigued me with it’s combination of data analysis, quick response, and creative freedom. At an analytical level, being able to pull any number of levers based on data is incredible from bid adjustments based on devices or day/time, to adding and finding new keywords to compete on. Without a doubt, my favorite is the creativity involved in created new text and display ads. More recently, I had been involved in creating animated ads allowing for even more creativity which has been exciting. A majority of my paid search experience has been within the real estate industry with a little in eCommerce and other digital service offerings.

Tools & Skills